Planning the Ad

A job announcement/advertisement is usually written in brief summary statements, highlighting key components of the position to attract candidates. When developing a job announcement/advertisement, one should keep in mind general rules of advertising. Gen­erally speaking, a job announcement/advertisement should be written with the idea of attracting interest and creating a desire for persons to apply for the position.

In addition to writing summary statements about the position, the announcement/advertisement should also include the following items:

  • Date of beginning of review or deadline for receipt of applications
  • Contact person, address, and email
  • Materials needed to apply for the vacancy and a request for the names of references or reference letters
  • The UMW equal opportunity/affirmative action statement

Alternatively, will use an abbreviated ad format when space is at a premium. Candidates are provided with minimal information and directed to a website with a more detailed job description.

 Suggestions for Establishing “ Required” and “Preferred” Qualifications

Below is a list of attributes to consider as in the development of the ad.   Not all attributes will relate to every instructional faculty position in the university; nor, can any one person be expected to embody all these qualities; nor, does every attribute relate to the needs and vision of every department. However, this list can serve as a starting point for search committees to consider when setting out the “required” and “preferred” qualifications they are seeking in their new instructional faculty colleagues.

Some verbiage to consider, depending upon whether the search is for a junior or senior hire, might be:

  • demonstrated ability to…,
  • demonstrated commitment to…,
  • history of…,
  • experience in…,
  • show evidence of…,
  • presence in…,
  • show potential for…,demonstrate an
  • and appreciation of…,
  • have an interest in…,
  • etc.

Some ideas follow:

  • excellence in research as demonstrated by…
  • excellence in teaching as demonstrated by…
  • history of collaboration with colleagues on and off campus
  • experience reaching out to business, industry and government agencies
  • ability to articulate a coherent research agenda and to identify potential funding sources to support such research
  • interdisciplinary approaches to research and/or teaching
  • presentation of work in various venues, including electronically/technologically
  • quality of the “impact” she/he is likely to make to the discipline, to education in the discipline, to schools, to the benefit of the general public
  • willingness and ability to work in a high-tech environment, such as computer-aided instruction, distance learning, video-conferencing, collaborative research using electronic networks, on-line courses, etc.
  • experience in service learning
  • experience in working with students in academic and/or career advising; placement in internships and coops; interest in students’ professional preparation
  • desire to work with a student body that is diverse with respect to socio-economic status, race, gender, and ethnicity, and other dimensions
  • ability to integrate multicultural perspectives into the curriculum and pedagogy
  • sensitivity to issues of diversity in the campus community
  • ability to be a good departmental, college, and university citizen; collegiality

Examples of Required or Desired Qualifications:

  • Earned doctorate and a distinguished record of scholarly activity that would qualify for rank of professor in an academic department in the college;
  • Demonstrated effective communication and interpersonal skills, ability to work effectively in collaboration with many constituencies;
  • Experience in leading or managing a major research program;
  • Demonstrated successful leadership in higher education;
  • Appreciation of the mission of a land-grant university;
  • Distinctive record of accomplishment in areas related to the recruitment and retention of women and minority faculty, staff, and students, and/or the incorporation of diverse perspectives in teaching, scholarship, and/or outreach;
  • Successful administrative experience at the department level or higher, including experience with personnel and budget;
  • Experience with strategic planning and program development;
  • Vision and ability to advance the research agenda of the college and university, including interdisciplinary and cross-college initiatives;
  • Ability to recognize and take advantage of rapid changes in the forefronts of engineering and applied sciences;
  • Demonstrated effectiveness in planning, administration, and personnel and fiscal management;
  • Successful experience, or demonstrated potential, in fund-raising, development activities, and collaboration with industry.

Preparing the Ad

A job announcement/advertisement is usually written in brief summary statements, highlighting key components of the position to attract candidates. When developing a job announcement/advertisement, one should keep in mind general rules of advertising. Gen­erally speaking, a job announcement/advertisement should be written with the idea of attracting interest and creating a desire for persons to apply for the position.

In addition to writing summary statements about the position, the announcement/advertisement should also include the following items:

  • Date of beginning of review or deadline for receipt of applications
  • Contact person, address, and email
  • Materials needed to apply for the vacancy and a request for the names of references or reference letters
  • The UMW equal opportunity/affirmative action statement

Alternatively, will use an abbreviated ad format when space is at a premium. Candidates are provided with minimal information and directed to a website with a more detailed job description.

Suggestions for Establishing “ Required” and Preferred” Qualifications

Below is a list of attributes to consider as in the development of the ad.   Not all attributes will relate to every instructional faculty position in the university; nor, can any one person be expected to embody all these qualities; nor, does every attribute relate to the needs and vision of every department. However, this list can serve as a starting point for search committees to consider when setting out the “required” and “preferred” qualifications they are seeking in their new instructional faculty colleagues.

Some verbiage to consider, depending upon whether the search is for a junior or senior hire, might be: “demonstrated ability to…” “demonstrated commitment to…,” “history of…,” “experience in…,” “show evidence of…,” “presence in…,”  “show potential for…,” “demonstrate an understanding and appreciation of…,” “have an interest in…,” etc. Some ideas follow:

  • excellence in research as demonstrated by…
  • excellence in teaching as demonstrated by…
  • history of collaboration with colleagues on and off campus
  • experience reaching out to business, industry and government agencies
  • ability to articulate a coherent research agenda and to identify potential funding sources to support such research
  • interdisciplinary approaches to research and/or teaching
  • presentation of work in various venues, including electronically/technologically
  • quality of the “impact” she/he is likely to make to the discipline, to education in the discipline, to schools, to the benefit of the general public
  • willingness and ability to work in a high-tech environment, such as computer-aided instruction, distance learning, video-conferencing, collaborative research using electronic networks, on-line courses, etc.
  • experience in service learning
  • experience in working with students in academic and/or career advising; placement in internships and coops; interest in students’ professional preparation
  • desire to work with a student body that is diverse with respect to socio-economic status, race, gender, and ethnicity, and other dimensions
  • ability to integrate multicultural perspectives into the curriculum and pedagogy
  • sensitivity to issues of diversity in the campus community
  • ability to be a good departmental, college, and university citizen; collegiality
  • Examples of Required or Desired Qualifications:
  • Earned doctorate and a distinguished record of scholarly activity that would qualify for rank of professor in an academic department in the college
  • Demonstrated effective communication and interpersonal skills, ability to work effectively in collaboration with many constituencies
  • Experience in leading or managing a major research program
  • Demonstrated successful leadership in higher education
  • Appreciation of the mission of a land-grant university
  • Distinctive record of accomplishment in areas related to the recruitment and retention of women and minority faculty, staff, and students, and/or the incorporation of diverse perspectives in teaching, scholarship, and/or outreach
  • Successful administrative experience at the department level or higher, including experience with personnel and budget
  • Experience with strategic planning and program development
  • Vision and ability to advance the research agenda of the college and university, including interdisciplinary and cross-college initiatives
  • Ability to recognize and take advantage of rapid changes in the forefronts of engineering and applied sciences
  • Demonstrated effectiveness in planning, administration, and personnel and fiscal management
  • Successful experience, or demonstrated potential, in fund-raising, development activities, and collaboration with industry