The University of Mary Washington (UMW) is a premier, selective, public liberal arts and sciences university in Virginia, providing an intensely personal and participatory educational experience. The UMW licensing program exists to protect the University’s reputation, as it extends to the trademarked words and logos chosen to represent the University. These include:

  • University of Mary Washington
  • UMW
  • UMW Eagles
  • UMW Tagline Logo
  • UMW Monogram Logo
  • UMW Brand Extension Logos
  • UMW Seal
  • UMW Athletics Eagle
  • Eagle Nation

The licensing program also serves to develop relationships with merchants, increase brand recognition, ensure high product quality for associated merchandise, and generate revenue that is used to support the mission of the University.

Merchandise or products bearing licensed marks are subject to the approval of the licensing department and can only be issued by licensees. Interested parties should submit the application to the Licensing Coordinator. Once approved, they will need to submit the Licensing Agreement and initial $100 licensing fee.

Licensing Application

Frequently Asked Questions


Lauren McDonald, (540)654-1576