Licensing

The University of Mary Washington (UMW) is a premier, selective, public liberal arts and sciences university in Virginia, providing an intensely personal and participatory educational experience. The UMW licensing program exists to protect the University’s reputation, as it extends to the trademarked words and logos chosen to represent the University. These include:

  • University of Mary Washington
  • UMW
  • UMW Eagles
  • UMW Tagline Logo
  • UMW Monogram Logo
  • UMW Brand Extension Logos
  • UMW Seal
  • UMW Athletics Eagle
  • Eagle Nation

The licensing program develops relationships with merchants, increases brand recognition, ensures high product quality for associated merchandise, and generates revenue to support the University’s mission.

The licensing department must approve merchandise or products bearing licensed marks, and only licensees can issue them.

Licensing Types

Standard License

Most licensees will fall under this category. Licensees may sell an unlimited amount of products to retailers. Initial application fees are $100, with a $50 renewal fee.

Restricted License

This license only applies to sales under $2,500 that will be sold to non-chain retailers. UMW must approve retailers prior to product placement. The initial application fee is $50, with a $25 renewal fee.

Process

Interested parties should submit the application to the Licensing Coordinator. Once approved, they will need to submit the Licensing Agreement, Certificate of Insurance, factory disclosure, and initial fees. The Licensing Coordinator will send brand guidelines, as well as add the Licensee to the approved vendor list for Brand Comply. Licensees must send all art for approval prior to production, even for reorders.

Sales must be reported quarterly. Royalty fees are 8% for a standard license and must be paid quarterly.

UMW is a member of the Collegiate Licensed Properties Association (CLPA), which partners with BrandComply College to provide hangtags and labels. You can purchase these on BrandComply’s website.

Licensing Application

Frequently Asked Questions

Contact:

Email Nikki Suarez (nsuarez@umw.edu)